October 26, 2011

Rella:Cowan Promotes iConomics and Creating a Strong Brand

Durham, NC - Domenick Rella, partner with Rella:Cowan, a strategic marketing and advertising firm in downtown Durham, will be presenting, "iConomics: Create a strong brand for the Customized Economy" at the 10th Annual Public Relations Society of America's Public Relations and Marketing (PRSA) Seminar on November 1 at the Friday Center. The seminar is hosted by the North Carolina Chapter of PRSA, and it features industry experts and seasoned practitioners from corporations, agencies, nonprofits and universities.

"In today's world, we can design our own running shoes, create our own playlists, and we basically get what we want when we want it. Customers are in the driver's seat," says Domenick Rella. "So creating a strong brand that can stay relevant and consistent, even when customers are talking about - and talking back - is critical."

The PRSA Seminar features more than 18 speakers throughout the day, presenting on topics ranging from community and public affairs to branding, research to social media. The full-day seminar is the only one of its kind in the southeast, drawing attendees from around the region. Last year, more than 100 public relations and communications professionals came to the seminar for concurrent sessions, networking and informational round-table discussions.

Marketing, advertising and other smart stuff.