November 8, 2011

Rella:Cowan to Boost Durham Library Foundation's Capital Campaign

Durham, NC - The Durham Library Foundation has tapped Rella:Cowan, a full-service strategic marketing and advertising agency, to create marketing tools for the Library's Campaign for the Library, a capital campaign. The Durham County Library relies on additional funding to improve and expand its services and collections. So the Foundation hired Rella:Cowan to create printed pieces to help ensure the campaign's success.

"We're thrilled to partner with Rella:Cowan. As a company based in Durham, they know and understand our community, and their work proves that they can create compelling messages," says Alice Sharpe, development officer for the Durham County Library.

Rella:Cowan will be creating a capital campaign brochure, using original photography featuring Library patrons, young and old alike. The agency will also create a smaller mailer to be sent out to the public to solicit donations for the campaign. The goal of the campaign is to raise $1.5 million with funds going to maintain and improve a variety of programs, services, technology and collections.

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