March 2, 2011

Nahualli Trading Co. Hires Rella:Cowan To Rebrand Chocolate Products

Durham, NC - Locally based chocolate bean roaster, Nahualli Trading Co., has tapped Rella:Cowan, a strategic marketing and advertising agency, to help the company rebrand its line of chocolate products. Nahualli's handcrafted, artisan chocolates are sold in more than 40 retail outlets throughout the East Coast, Midwest and California.

"We're expanding our business, and we need a partner who can help us take our product's marketing to the next level," says Paul Mosca, founder of Nahualli Trading Co. "Rella:Cowan are experts at branding, and we've been impressed by their strategic approach."

Rella:Cowan will use market research to help Nahualli rename its existing product line and redesign the product's packaging and POP displays. For nearly a decade, Rella:Cowan has been specializing in creating and communicating brands for a wide range of industries.

Nahualli sources its beans from certified organic cocoa farmers in Ecuador and coats the beans with chocolate using a panning technique. The panning technique is an ancient art of chocolate coating in which the center is slowly and continuously coated with chocolate, and then hand ladled into a revolving bowl. The dark chocolate category of specialty products has been increasing in popularity in recent years, creating new opportunities for growth with makers of these products. Nahualli holds a unique position in the market by offering the only whole shelled cacao bean covered in dark chocolate.

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